Uso de Instagram como recurso educativo en la docencia en contabilidad

  1. Paloma Merello 1
  2. Antonio Barbera 1
  3. Andreea Madalina Amihaeseia 1
  1. 1 Universitat de València, España
Book:
In-Red 2022. VIII Congreso nacional de innovación educativa y docencia en red
  1. García Sabater, José Pedro; (dir. congr.)
  2. Cano Escribá, Juan Carlos (dir. congr.)

Publisher: edUPV, Editorial Universitat Politècnica de València ; Universitat Politècnica de València

ISBN: 9788413960173

Year of publication: 2022

Pages: 1385-1395

Congress: Congreso de Innovación Educativa y Docencia en Red (8. 2022. null)

Type: Conference paper

Abstract

The growing use of social networks in higher education is complementing traditional teaching with new methodologies that allow greater interaction with students and an improvement in the teaching-learning process (TLP). This article presents the main activities and results of an educational proposal where albums of publications are being prepared to support teaching in an accounting subject. These albums contain theoretical explanationsand small practical examples that have been published within the teacher's profile, in the feed of photos and short videos (reels) of the Instagram platform. The article analyzes the publication viewing statistics, the degree of student satisfaction and the use of the Instagram application as a social media resource to seek knowledge and create the students’ TLP. The results show that the elaborated content is generally valued positively by the students and they perceive that the use of these digital tools improves their interaction with the teacher.