Use of Instagram to promote ethics in a financial accounting course

  1. Antonio Barberà 1
  2. María Escrivà 1
  3. Olga Fullana 1
  4. Paloma Merello 1
  5. Luis Porcuna 2
  6. Rubén Porcuna 1
  7. Ana Zorio 1
  1. 1 Universitat de València, España
  2. 2 Universitat Politècnica de València, España
Livre:
In-Red 2022. VIII Congreso nacional de innovación educativa y docencia en red
  1. García Sabater, José Pedro; (dir. congr.)
  2. Cano Escribá, Juan Carlos (dir. congr.)

Éditorial: edUPV, Editorial Universitat Politècnica de València ; Universitat Politècnica de València

ISBN: 9788413960173

Année de publication: 2022

Pages: 1124-1135

Congreso: Congreso de Innovación Educativa y Docencia en Red (8. 2022. null)

Type: Communication dans un congrès

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Résumé

This paper presents an innovative experience to promote student engagement and creativity in the learning of an accounting subject using Instagram. In four groups of Financial Accounting, a first-year introductory course, students have been asked to watch three movies on ethics and accounting. Then they have completed some questionnaires and prepared a short video with free format on the importance of ethics in accounting. A voting competition has been undertaken to select one video from each group which has been uploaded on Instagram. Finally, a final voting competition has been run on those four videos. We identify the characteristics of the most voted video in order to improve the activity next year.

La source de données: Dialnet