eWOM in reward-based crowdfunding platforms: a behavioral approach

  1. Comeig Ramirez, Irene
  2. Sendra Pons, Pau
Libro:
3RD INTERNATIONAL CONFERENCE ON ADVANCED RESEARCH METHODS AND ANALYTICS (CARMA 2020)
  1. Domenech, J (coord.)
  2. Vicente, MR (coord.)

ISBN: 978-84-9048-832-4

Año de publicación: 2020

Páginas: 41-49

Congreso: 3rd International Conference on Advanced Research Methods and Analytics (CARMA)

Tipo: Aportación congreso

DOI: 10.4995/CARMA2020.2020.11413 GOOGLE SCHOLAR