The Intra-Variable Perspective on Value Research A Personal Documented View
- Sanchez-Fernandez, Raquel
- Gallarza, Martina G.
Liburu bilduma:
VALUE IN MARKETING: RETROSPECTIVE AND PERSPECTIVE STANCE
- Marinov, MA (coord.)
ISBN: 978-0-429-26433-7, 978-0-367-20948-3
Argitalpen urtea: 2020
Orrialdeak: 42-89
Mota: Liburuko kapitulua