The Inter-Variable Perspective on Consumer Value Research A Personal Documented View
- Gallarza, Martina G.
- Sanchez-Fernandez, Raquel
Book Series:
VALUE IN MARKETING: RETROSPECTIVE AND PERSPECTIVE STANCE
- Marinov, MA (coord.)
ISBN: 978-0-429-26433-7, 978-0-367-20948-3
Year of publication: 2020
Pages: 90-125
Type: Book chapter