Complementary and alternative medicine on YoutubeAn exploratory study of content-creatir communities

  1. Cano-Orón, Lorena 1
  2. Ruiz, Cristian 2
  1. 1 Universitat de València, España
  2. 2 IN+ Center for Innovation, Technology and Policy Research, Portugal
Revista:
Contratexto: revista de la Facultad de Comunicación de la Universidad de Lima

ISSN: 1025-9945 1993-4904

Año de publicación: 2023

Título del ejemplar: Evolución de las narrativas digitales para la comunicación y el periodismo

Número: 39

Páginas: 215-241

Tipo: Artículo

DOI: 10.26439/CONTRATEXTO2023.N39.5723 DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: Contratexto: revista de la Facultad de Comunicación de la Universidad de Lima

Resumen

El objetivo de este artículo es explorar las comunidades generadas en YouTube por creadores de contenidos sobre medicina complementaria y alternativa (MCA). A través de la teoría de grafos, el análisis visual de redes y una amplia visión del contenido de los canales seleccionados se examinan las comunidades para evaluar su solidez como comunidad en función de su grado de conexión y densidad. Las comunidades fuertes están compuestas por individuos que difunden el mismo tema y punto de vista y que actúan como un solo bloque. Los resultados mostraron que los creadores de contenidos que promueven la MCA en YouTube tienen comunidades pequeñas y débiles; en cambio, los creadores de contenidos relacionados con la divulgación científica, que están en contra de la MCA, han construido comunidades fuertes.

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