¿La red de los populistas? Diferencias en la campaña electoral en facebook de España y Alemania

  1. Vicente Fenoll
  2. Joerg Hassler
Journal:
IC Revista Científica de Información y Comunicación

ISSN: 1696-2508

Year of publication: 2019

Issue: 16

Pages: 451-484

Type: Article

More publications in: IC Revista Científica de Información y Comunicación

Abstract

This paper analyses the differences in the communication styles on Facebook during the electoral campaigns in Spain 2016 and Germany 2017. The article aims to find out if the populist parties share a common communication strategy on Facebook. From a quantitative perspective, we analyse the content of 1884 posts published by the main candidates and political parties. The results reveal discrepancies in the populist communication strategies according to the ideology of each party.

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