Communicative differences between emergent and traditional parties: An analysis of Facebook posts from Spain’s 2015 general election campaign

  1. Fenoll, Vicente 1
  2. Cano-Orón, Lorena 2
  1. 1 Universitat de València
    info

    Universitat de València

    Valencia, España

    ROR https://ror.org/043nxc105

  2. 2 Universitat de València Facultad de Filología, Traducción y Comunicación Departamento de Teoría de los Lenguajes y Ciencias de la Comunicación Avenida Blasco Ibañez, 32 46010 Valencia
Revista:
Zer: Revista de estudios de comunicación = Komunikazio ikasketen aldizkaria

ISSN: 1137-1102

Año de publicación: 2019

Volumen: 24

Número: 46

Páginas: 37-51

Tipo: Artículo

DOI: 10.1387/ZER.20225 DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: Zer: Revista de estudios de comunicación = Komunikazio ikasketen aldizkaria

Resumen

Social media has revolutionized political communication. It offers political parties a mass communication channel that lets them customize and create direct communication with citizens. This study analyses the posts of the main Spanish political parties on their Facebook pages during the 2015 general elections campaign. We quantitatively analyse the parties’ frequency of publication on this social network and the content of their messages through a computerized content analysis. The results indicate that traditional and emergent parties manage their Facebook pages in distinct ways.

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Fuente de los datos: Dialnet