The usage of Twitter from the Spanish media during the elections

  1. Fenoll, Vicente 1
  2. Cárcamo-Ulloa, Luis 2
  3. Saez-Trumper, Diego 3
  1. 1 Universitat de València (España)
  2. 2 Universidad Austral de Chile
    info

    Universidad Austral de Chile

    Valdivia, Chile

    ROR https://ror.org/029ycp228

  3. 3 Pompeu Fabra University (Spain)
Erakutsi afiliazioak +
Aldizkaria:
Estudios sobre el mensaje periodístico

ISSN: 1988-2696

Argitalpen urtea: 2018

Zenbakia: 24

Orrialdeak: 1223-1238

Mota: Artikulua

DOI: 10.5209/ESMP.62211 DIALNET GOOGLE SCHOLAR lock_openSarbide irekia editor

Beste argitalpen batzuk: Estudios sobre el mensaje periodístico

Garapen Iraunkorreko Helburuak

Laburpena

Traditional media sources have adopted Twitter as a canal to broadcast information across digital audiences. This study has the objective of analyzing the characteristics of the tweets published by Spanish media sources during the twelve months in which presidential electoral processes took place. This was done to test the differences in the use of this platform, according to the content of the coverage, and the phase in which it was published. Our research uses a quantitative methodology, where we used computerized content analysis for Twitter publications that different media made during 2015 and 2016. Our results revealed a promotional use of tools such as the hashtag, or mentions in media with less followers. At the same time, political information was characterized by containing a higher use of mentions and statements by the candidates, especially during the election campaigning, favoring the creation of echo chambers in the political Twittersphere.

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Finantzaketari buruzko informazioa

This paper is financed by the Spanish Ministry of Economy, Industry, and Competitiveness under the framework of R&D+i funds of the National Plan “Communication flows in processes of political mobilization: media, blogs, and opinion leaders” (CSO2013-43960-R and CSO2016-77331-C2-1-R) and by the Chilean Ministry of Education (Fondecyt 1150545), National Commission for Scientific and Technological Research (CONICYT)

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