¿Qué quieren nuestros clientes? La socioantropología y las nuevas formas de investigación aplicada en el sector turístico
- Yaiza Pérez Alonso 1
- Aída Vizcaíno Estevan 2
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1
Universidad Politécnica de Valencia
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2
Universitat de València
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- Benítez del Rosario, Juan Manuel (coord.)
- Antonio González Molina (coord.)
- Claudia Breede Eyzaguirre (coord.)
Publisher: Universidad de Las Palmas de Gran Canaria
ISBN: 978-84-9042-158-1
Year of publication: 2014
Pages: 388-402
Congress: Foro Internacional de Turismo Maspalomas Costa Canaria (2. 2014. Maspalomas)
Type: Conference paper
Abstract
Society is by definition dynamic and ever-changing; although it is a practically imperceptible process, scenarios are reinvented every day. In view of this situation, innovation and specialization are basic values in the development of new ideas allowing to create new market niches in the tourism industry. This industry needs to reinvent itself constantly to adapt to new sociocultural realities and trends. In order to do so, it is essential to know and understand the new scenarios deeply. Our proposal involves using applied socioanthropology in these knowledge processes, i.e., combining sociological and anthropological research techniques to know, diagnose and understand the tourism reality and its needs. The objective of this paper is to present the benefits and potentialities of the socioanthropological approach and its techniques in research on the tourism industry.