Opera streaming: perceived value as an explanatory factor for loyalty and intention to attend an opera in an opera house

  1. Ouazzani, Y.
  2. Calderón-García, H.
  3. Tubillejas-Andrés, B.
Journal:
Journal of Marketing Management

ISSN: 1472-1376,  0267-257X

Year of publication: 2023

Volume: 39

Issue: 5-6

Pages: 414-442

Type: Article

DOI: 10.1080/0267257X.2022.2105936 GOOGLE SCHOLAR
Data source: Scopus