Open innovation and superior performance in SMEsThe mediating role of marketing capabilities and innovation
- Martha Lucia Cruz Rincón 1
- Joaquín Alegre Vidal 2
- Cristina Villar Garcia 2
- Martha Lucia Agredo Diaz 3
- Mercedes Fajardo Ortiz 1
- Raquel Puente Castro 4
- 1 Universidad Icesi, Colombia
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2
Universitat de València
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3
Universidad del Valle (Colombia)
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4
Universidad de Navarra
info
ISSN: 1132-175X
Argitalpen urtea: 2022
Zenbakia: 77
Orrialdeak: 5-21
Mota: Artikulua
Beste argitalpen batzuk: Dirección y organización: Revista de dirección, organización y administración de empresas
Laburpena
Si bien muchas empresas aplican prácticas de innovación abierta en la búsqueda de fuentes externas de conocimiento, esto no necesariamente se traduce en el rendimiento mejorado. Este tema es especialmente importante para las empresas medianas y pequeñas (PYMEs), que necesitan expandir sus fronteras de conocimiento para sobrevivir y lograr un desempeño superior. El objetivo de esta investigación es analizar el papel de las capacidades de marketing y la innovación en la relación entre innovación abierta y desempeño organizacional. Utilizando ecuaciones estructurales, esta investigación presenta evidencia empírica de 154 PYMEs manufactureras. Los resultados de la investigación revelan que la innovación abierta por sí sola no influye en el desempeño organizacional, lo que confirma que las capacidades de marketing y la innovación juegan papeles de mediación individual y secuencial en la relación entre la innovación abierta y el desempeño. Con base en esto, se recomienda a los gerentes de las PYMEs, que además de buscar conocimiento externo, desarrollen capacidades de marketing e innovación para capitalizar este conocimiento externo y convertirlo en estrategias efectivas, que impacten significativamente en el desempeño.
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