The Effect of Negative Electronic Word of Mouth on Switching Intentions: A Social Interaction Utility Approach

  1. Ruiz-Mafé, C.
  2. Aldas-Manzano, J.
  3. Veloutsou, C.
Book Series:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science

ISSN: 2363-6173,  2363-6165

Year of publication: 2016

Pages: 699-705

Type: Book chapter

DOI: 10.1007/978-3-319-29877-1_132 GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus