Empresas innovadorascómo empezar a innovar en su empresa sin gastar una fortuna y con poco riesgo. Juan Carlos Leiva Bonilla. Edición Kindle. ISBN: 978-92-64-53804-7
ISSN: 2530-5603
Année de publication: 2021
Volumen: 6
Número: 2
Pages: 38-40
Type: Critique de livre
D'autres publications dans: Emprendimiento y negocios internacionales
Résumé
The book presents the innovation strategy from the perspective of its implementation. To this end, the author conveniently explains a methodology that aims to help company managers to innovate by spending little money and taking few risks. Using real examples of Latin American SMEs, the book's reading leads clearly and entertainingly to innovation management issues. By the end of the book, the reader will turn innovation into a personal and organizational habit.