El maratón de valencia:Análisis estratégico de la evolución desde una carrera popular a un evento internacional (1981-2020)

  1. Ramón Llopis-Goig 1
  2. Juan L. Paramio-Salcines 2
  1. 1 Universitat de València
    info

    Universitat de València

    Valencia, España

    ROR https://ror.org/043nxc105

  2. 2 Universidad Autónoma de Madrid
    info

    Universidad Autónoma de Madrid

    Madrid, España

    ROR https://ror.org/01cby8j38

Zeitschrift:
Revista Española de Educación Física y Deportes: REEFD

ISSN: 1133-6366

Datum der Publikation: 2021

Titel der Ausgabe: XVI Congreso Internacional AEISAD, II

Nummer: 435

Seiten: 30-33

Art: Artikel

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Andere Publikationen in: Revista Española de Educación Física y Deportes: REEFD

Zusammenfassung

When the Sociedad Deportiva Correcaminos organised the first Valencia Popular Marathon on 29 March 1981, it did not manage to bring together more than eight hundred runners. Four decades later, in what was the last edition of this urban marathon held on 6 December 2019, the total number of participants reached 25,546, with the winner of the race finishing in the time of 2:03:52. This paper aims to identify and analyse the main deci-sions that have been key in the evolution of the Valencia Marathon over the last forty years, from its inception in 1981 to its current status as one of the most important urban marathons on a global scale. In contrast to other previous works that have dealt with the economic, tourist, social and sporting impact of the event, as well as the satisfaction of the participants with the organisation of the event, this communication has focused on the analysis of the strategic decisions and innovation proposals adopted during this period by the organisers that have been decisive in the suc-cess of the event. These include the introduction of an urban route, the location of the start and finish line in the City of Arts and Sciences and the change in the date of the event to achieve a better fit with the international marathon calendar, as well as the conceptual rethinking of the event and the way of understanding relations with sponsors and public-private collaborators.

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Fuente de los datos: Dialnet