Coolhunting in education

  1. Fernando J. Garrigos-Simon 1
  2. Yeamduan Narangajavana 2
  3. Juan V. Oltra-Gutierrez 1
  1. 1 Universidad Politécnica de Valencia
    info

    Universidad Politécnica de Valencia

    Valencia, España

    ROR https://ror.org/01460j859

  2. 2 Universitat Jaume I
    info

    Universitat Jaume I

    Castelló de la Plana, España

    ROR https://ror.org/02ws1xc11

Libro:
INNODOCT, 3rd International Conference on Innovation, Documentation and Teaching Technologies
  1. Garrigós Simón, Fernando J. (dir.)

Editorial: [València], Editorial Universitat Politècnica de València, D.L. 2015

ISBN: 978-84-9048-343-5

Año de publicación: 2015

Páginas: 11-18

Congreso: Conferencia Internacional Virtual sobre Innovación, Documentación y Tecnologías de la Enseñanza (3. 2015. null)

Tipo: Aportación congreso

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Resumen

Coolhunting, a mechanism essentially from the development of marketing, has been used since the 1980s to forecast customer trends and to improve the actions of firms. Taking into account the importance of marketing developments on the behaviour of organizations in the new information era, the aim of this paper is to analyze the term and to study the application of Coolhunting in education. Hence, the paper studies and defines Coolhunting, analyzes its emergence, development and the influences that characterize these processes and the new advances in the subject, and concentrates on the use of Coolhunting in education. The article explore and evaluates possible uses of Coolhunting in education, and relates some cases of possible uses to improve the teaching and learning processes in diverse areas of education.

Fuente de los datos: Dialnet