Dynamic marketing capabilities as drivers of international channel integration: is this true for Latin American SMEs?

  1. García Ortiz, P.A.
  2. Calderón García, H.
  3. Fayos Gardó, T.
  4. Roa Vivas, N.
Journal:
Qualitative Market Research

ISSN: 1352-2752

Year of publication: 2021

Volume: 24

Issue: 5

Pages: 653-682

Type: Article

DOI: 10.1108/QMR-01-2021-0007 GOOGLE SCHOLAR
Data source: Scopus