Influence of perceived value on emotions and consumer behaviour in mobile commerce in the fashion industry

  1. Miluska Murillo Zegarra 1
  2. Carla Ruiz-Mafé 1
  1. 1 Universitat de València
    info

    Universitat de València

    Valencia, España

    ROR https://ror.org/043nxc105

Zeitschrift:
UCJC Business & Society Review

ISSN: 2659-3270

Datum der Publikation: 2020

Ausgabe: 17

Nummer: 4

Seiten: 54-91

Art: Artikel

DIALNET GOOGLE SCHOLAR lock_openOpen Access editor

Andere Publikationen in: UCJC Business & Society Review

Zusammenfassung

The goals of this paper are to identify the impact of the hedonic-utilitarian dimension of per-ceived value on the emotions experienced by consumers during a mobile application-based shopping purchase process, and the effects of these emotions on post-purchase behaviour when using a fashion-based mobile commerce application. A relationship model which inte-grates utilitarian value, hedonic value, emotions, repurchase and recommendation intentions is proposed and empirically tested. The sample selected for the study was 340 real customers of a multi-brand, fashion industry company, well known in Spain, who purchase its products exclusively through its mobile application. The hypotheses tests showed that repurchase and recommendation intentions are determined by positive emotions which, in turn, are determined by hedonic value, and that utilitarian value reduces negative emotions

€ Finanzierung ansehen

Informationen zur Finanzierung

The authors acknowledge the financial support of research project UV-INV_AE19-1212255.

Geldgeber

Bibliographische Referenzen

  • Aydin, H., Ünal, S. (2016). “The Mediating Role of Psychological Distancing and Complaining Behaviour on the Effect of Negative Emotions on Repurchase Intention”. International Journal of Trade, Economics and Finance, 7(5), 179. http://dx.doi.org/10.18178/ ijtef.2016.7.5.519 Bansal, H. S., Voyer, P. A. (2000). “Word-of-mouth processes within a services purchase decision context”. Journal of Service Research, 3(2), 166-177. http://dx.doi. org/10.1177/109467050032005
  • Batra, R., Ahtola, O. T. (1991). “Measuring the hedonic and utilitarian sources of consumer attitudes”. Marketing letters 2(2), 159-170. https://doi.org/10.1007/BF00436035
  • Bigné, E., Andreu, L. (2004). “Emociones, satisfacción y lealtad del consumidor en entornos comerciales”. Distribución y Consumo, 76, 77-87. https://blocs.xtec.cat/aparadors/ files/2009/01/entornos_comerciales.pdf
  • Chen, C. C., Yao, J. Y. (2018). “What drives impulse buying behaviors in a mobile auction? The perspective of the Stimulus-Organism-Response model”. Telematics and Informatics, 35(5), 1249-1262. http://dx.doi.org/10.1016/j.tele.2018.02.007
  • Chiu, C. M., Wang, E. T., Fang, Y. H., Huang, H. Y. (2014). “Understanding customers' repeat purchase intentions in B2C e-commerce: the roles of utilitarian value, hedonic value and perceived risk”. Information Systems Journal, 24(1), 85-114. https://doi.org/10.1111/ j.1365-2575.2012.00407.x
  • Ditrendia (2019). “Informe Mobile en España y en el Mundo 2019”. Disponible en https:// ditrendia.es/informe-mobile-espana-mundo-2019/
  • Éthier, J., Hadaya, P., Talbot, J., Cadieux, J. (2008). “Interface design and emotions experienced on B2C web sites: empirical testing of a research model”. Computers in Human Behaviour, 24(6), 2771-2791. https://doi.org/10.1016/j.chb.2008.04.004
  • Havlena, W. J., Holbrook, M. B. (1986). “The varieties of consumption experience: comparing two typologies of emotion in consumer behavior”. Journal of Consumer Research, 13(3), 394-404. http://dx.doi.org/10.1086/209078
  • Hew, J. J. (2017). “Hall of fame for mobile commerce and its applications: a bibliometric evaluation of a decade and a half (2000–2015)”. Telematics and Informatics, 34(1), 4366. https://doi.org/10.1016/j.tele.2016.04.003
  • Holbrook, M. B., Hirschman, E. C. (1982). “The experiential aspects of consumption: Consumer fantasies, feelings, and fun”. Journal of consumer research, 9(2), 132-140. http:// dx.doi.org/10.1086/208906
  • Lazarus, R. S. (1991). Progress on a cognitive-motivational-relational theory of emotion. American Psychologist, 46(8), 819-834. http://dx.doi.org/10.1037/0003-066X.46.8.819
  • Li, M., Dong, Z., Chen, X. (2012), "Factors influencing consumption experience of mobile commerce", Internet Research, 22 (2), 120-141. https://doi. org/10.1108/10662241211214539
  • Liébana-Cabanillas, F., MarinkoviÄ, V., KaliniÄ, Z. (2017). “A SEM-neural network approach for predicting antecedents of m-commerce acceptance”. International Journal of Information Management, 37(2), 14-24. http://dx.doi.org/10.1016/j.ijinfomgt.2016.10.008
  • Liu, D., Li, M. (2019). “Exploring new factors affecting purchase intention of mobile commerce: trust and social benefit as mediators”. International Journal of Mobile Communications. 17(1), 108-125. http://dx.doi.org/10.1504/IJMC.2019.096519
  • Madan, K., Yadav, R. (2018). “Understanding and predicting antecedents of mobile shopping adoption: A developing country perspective”. Asia Pacific Journal of Marketing and Logistics, 30(1), 139-162. http://dx.doi.org/10.1108/APJML-02-2017-0023
  • Magrath, V., McCormick, H. (2013). “Marketing design elements of mobile fashion retail apps”. Journal of Fashion Marketing and Management: An International Journal, 17(1), 115- 134. http://dx.doi.org/10.1108/13612021311305173
  • Malik, A., Kumra, R., Srivastava, V. (2013). “Determinants of consumer acceptance of mcommerce”. South Asian Journal of Management, 20(2), 102-126. https://search.proquest.com/docview/1429384077?accountid=14777
  • Mehrabian, A., Russell, J. A. (1974). An approach to environmental psychology. The MIT Press. https://psycnet.apa.org/record/1974-22049-000
  • Natarajan, T., Balasubramanian, S. A., Kasilingam, D. L. (2018). “The moderating role of device type and age of users on the intention to use mobile shopping applications”. Technology in Society. 53, 79-90. http://dx.doi.org/10.1016/j.techsoc.2018.01.003
  • Parker, C. J., Wang, H. (2016). “Examining hedonic and utilitarian motivations for m-commerce fashion retail app engagement”. Journal of Fashion Marketing and Management: An International Journal, 20(4), 487-506. https://doi.org/10.1108/JFMM-02- 2016-0015
  • Phelps, J. E., Lewis, R., Mobilio, L., Perry, D., Raman, N. (2004). “Viral marketing or electronic word-of-mouth advertising: Examining consumer responses and motivations to pass along email”. Journal of Advertising Research, 44(4), 333-348. http://dx.doi. org/10.1017/S0021849904040371
  • Plutchik, R. (1980). “A general psychoevolutionary theory of emotion”. Theories of emotion (pp. 3-33). Academic press. https://doi.org/10.1016/B978-0-12-558701-3.50007-7
  • Ruiz, C., Sanz, S. (2013). “El Marketing móvil”. Marketing en una nueva era (pp. 249- 268). Madrid: Ibergarceta. https://dialnet.unirioja.es/servlet/articulo?codigo=4495853
  • Song, J., Koo, C., Kim, Y. (2008). “Investigating antecedents of behavioral intentions in mobile commerce”. Journal of Internet Commerce, 6(1), 13-34. http://dx.doi.org/10.1300/ J179v06n01_02
  • Verkijika, S. F., De Wet, L. (2019). Understanding word-of-mouth (WOM) intentions of mobile app users: The role of simplicity and emotions during the first interaction. Telematics and Informatics, 41, 218-228. http://dx.doi.org/10.1016/j.tele.2019.05.003
Fuente de los datos: Dialnet