The inter-variable perspective on consumer value research: A personal documented view
- Gallarza, M.G.
- Sánchez-Fernández, R.
Liburua:
Value in Marketing: Retrospective and Perspective Stance
ISBN: 9780367209483
Argitalpen urtea: 2019
Orrialdeak: 90-125
Mota: Liburuko kapitulua