The intra-variable perspective on value research: A personal documented view
- Sánchez-Fernández, R.
- Gallarza, M.G.
Liburua:
Value in Marketing: Retrospective and Perspective Stance
ISBN: 9780367209483
Argitalpen urtea: 2019
Orrialdeak: 42-89
Mota: Liburuko kapitulua