Indicadores compuestos como metodología innovadora en Comunicación. Aplicación para la evaluación de los medios públicos europeos

  1. Olga Blasco-Blasco
  2. Marta Rodríguez-Castro
  3. Miguel Túñez-López
Aldizkaria:
El profesional de la información

ISSN: 1386-6710,  1699-2407

Argitalpen urtea: 2020

Zenbakien izenburua: Investigación en Información y Comunicación

Alea: 29

Zenbakia: 4

Mota: Artikulua

DOI: 10.3145/EPI.2020.JUL.37 DIALNET GOOGLE SCHOLAR lock_openSarbide irekia editor

Beste argitalpen batzuk: El profesional de la información

Garapen Iraunkorreko Helburuak

Laburpena

The currently dominant model of scientific production in the field of communications research exhibits an over standardization of mainly empirical research, which is overwhelmingly carried out using quantitative techniques based on simple statistical analysis, in many cases limiting the presented results to an interpretation of the available data. This paper presents an innovative proposal in the field, designed as a new strategy for scientific dissemination and presentation. It puts forward the objective of building three composite indicators that, applied to European public service media, will allow the assessment of the perception of their social value, independence, and management efficiency. Moreover, a study that enables a comparative vision of these three issues in all the countries of the European Union, excluding Malta and Luxemburg, is also proposed. This methodology represents an innovation because it thoroughly explains the process and justifies the validity of the documentary sources used to facilitate their reproduction or questioning. It also reinforces the discussion of the results with the evaluation of the indicators’ robustness before deciding which of them is most appropriate on each occasion for comparing the results using a multicriteria decision analysis technique, the Technique for order preference by similarity to ideal solution (Topis) method, proposed by Hwang and Yoon (1981). The results attest that synthetic indicators are an innovative, original, and validatable methodological tool that can contribute to the progress of research in the field of the communications sciences.

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Finantzaketari buruzko informazioa

Este art?culo forma parte de las actividades del proyecto de investigaci?n (RTI2018-096065-B-I00) del Programa Estatal de Espa?a de I+D+I orientado a los Retos de la Sociedad del Ministerio de Ciencia, Innovaci?n y Universida-des (MCIU), Agencia Estatal de Investigaci?n (AEI) y del Fondo Europeo de Desarrollo Regional (Feder) sobre ?Nue-vos valores, gobernanza, financiaci?n y servicios audiovisuales p?blicos para la sociedad de Internet: contrastes europeos y espa?oles?.

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