Antecedents of International Opportunity Recognition in Born Global Firms

Kraus, S.
Niemand, T.
Angelsberger, M.
Mas-Tur, A.
Roig-Tierno, N.

Journal:

Journal of Promotion Management

ISSN: 1540-7594, 1049-6491

Year of publication: 2017

Volume: 23

Issue: 3

Pages: 386-406

Type: Article

DOI: 10.1080/10496491.2017.1294869 GOOGLE SCHOLAR

Data source: Scopus