Unveiling heterogeneous engagement-based loyalty in brand communities
- Dessart, L.
- Aldás-Manzano, J.
- Veloutsou, C.
ISSN: 0309-0566
Année de publication: 2019
Volumen: 53
Número: 9
Pages: 1854-1881
Type: Article
Revue:
European Journal of Marketing