Loyalty behaviour in patients: applied analysis to the “Alzira Model” (El comportamiento de lealtad del paciente: un análisis aplicado al Modelo Alzira)

  1. Calero, R.
  2. Gallarza, M.G.
Journal:
International Review on Public and Nonprofit Marketing

ISSN: 1865-1992,  1865-1984

Year of publication: 2015

Volume: 12

Issue: 1

Pages: 89-91

Type: Review

DOI: 10.1007/S12208-014-0121-4 GOOGLE SCHOLAR
Data source: Scopus