Factors contributing brand attitude in advergames: Entertainment and irritation
- Martí-Parreño, J.
- Aldás-Manzano, J.
- Currás-Pérez, R.
- Sánchez-García, I.
ISSN: 1350-231X, 1479-1803
Year of publication: 2013
Volume: 20
Issue: 5
Pages: 374-388
Type: Article