The attraction effect in mid-involvement categories: An experimental economics approach

  1. Gomez, Y.
  2. Martínez-Molés, V.
  3. Urbano, A.
  4. Vila, J.
Journal:
Journal of Business Research

ISSN: 0148-2963

Year of publication: 2016

Volume: 69

Issue: 11

Pages: 5082-5088

Type: Article

DOI: 10.1016/J.JBUSRES.2016.04.084 GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus