Managing asymmetry in franchise contracts: Transparency as the overriding rule

  1. Lapiedra, R.
  2. Palau, F.
  3. Reig, I.
Journal:
Management Decision

ISSN: 0025-1747

Year of publication: 2012

Volume: 50

Issue: 8

Pages: 1488-1499

Type: Article

DOI: 10.1108/00251741211262042 GOOGLE SCHOLAR