El uso de escenarios virtuales en programas especiales en televisión (1996-2009)

  1. Esteban Galán Cubillo
  2. Cesáreo Fernández Fernández
Llibre:
La Comunicación Social, en estado crítico. Entre el mercado y la comunicación para la libertad: actas del II Congreso Internacional Latina de Comunicación Social
  1. José Manuel Pestano Rodríguez (coord.)
  2. Samuel Toledano Buendía (coord.)
  3. Alberto Isaac Ardèvol Abreu (coord.)
  4. Ciro Enrique Hernández Rodríguez (coord.)

Editorial: Sociedad Latina de Comunicación Social

ISBN: 978-84-938428-0-2

Any de publicació: 2010

Pàgines: 18

Congrés: Congreso Internacional Latina de Comunicación Social (2. 2010. La Laguna)

Tipus: Aportació congrés

Resum

In 2000, BBC virtual studios expert Danny Popkin criticized the television industry for not making a better use of virtual set techno logy. Ten years later the situation has not improved too much. Up to now, virtual set is just a good tool to save money and also offers advantages in the production of news, children’s programming, commercials and election coverage. However, it is necessary that the virtual set enhances realism, improves presentation of information and increases entertainment. In order to reach such goals, in this article the author describes six examples of special programs, from 1996 to 2009, where the broadcasters found some ideas to improve the program quality and richness of the audiovisual language.