The effect of personal involvement on the decision to buy store brands
- Miquel, S.
- Caplliure, E.M.
- Aldas-Manzano, J.
ISSN: 1061-0421
Année de publication: 2002
Volumen: 11
Número: 1
Pages: 6-18
Type: Article
Revue:
Journal of Product & Brand Management
