Attraction factors of shopping centersEffects of design and eco-natural environment on intention to visit

  1. Ortegón-Cortázar, Leonardo 1
  2. Royo-Vela, Marcelo 2
  1. 1 Institución Universitaria Politécnico Grancolombiano, Universitat de València
  2. 2 Universitat de València
    info

    Universitat de València

    Valencia, España

    ROR https://ror.org/043nxc105

Journal:
European journal of management and business economics

ISSN: 2444-8494 2444-8451

Year of publication: 2017

Volume: 26

Issue: 2

Pages: 199-219

Type: Article

DOI: 10.1108/EJMBE-07-2017-012 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: European journal of management and business economics

Sustainable development goals

Abstract

People visit malls not only to buy a product they need but also to enjoy the atmosphere or environment of the shopping center. Based on design and eco-natural environment, the purpose of this paper is to analyze the attraction factors of shopping centers. The sample comprised 449 consumers from 25 different shopping centers in Bogota. The structural equation model (AMOS) enables the authors to discuss the influence of the design of green and natural spaces in the commercial management of shopping centers, given its positive and significant effect on the intention to visit. Shopping centers are, by definition, spaces with a high level of design of the commercial environment. In this case, as evidenced in the results of this research, the design of ecological spaces and environments has the potential of becoming a field of interest for the commercial management of shopping centers, given its potential effect on visiting and shopping intentions. The main originality of this study was to empirically include and demonstrate the influence of design and natural eco-environment on the intention to visit, along with other elements considered in previous investigations. Therefore, identification of specific empirical findings related to the way attraction factors work allows marketing directors and managers to improve their management decisions concerning design and implementation of marketing strategies, tactical decision guidance, decision-making assessment or control, and the proposal of alternative positioning attributes, such as the design, management, and arrangement of eco-natural environments that allow to increase the number of visits and purchases within these establishments.

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