How do external search strategies develop marketing and technological capabilities? Discussing its implications for innovation

  1. José Luis Ferreras-Méndez 1
  2. Ana García-Granero 1
  3. Julia Olmos-Peñuela 1
  4. Joaquín Alegre 1
  1. 1 Universitat de València
    info

    Universitat de València

    Valencia, España

    ROR https://ror.org/043nxc105

Revista:
UCJC Business & Society Review

ISSN: 2659-3270

Año de publicación: 2019

Volumen: 16

Número: 2

Páginas: 18-39

Tipo: Artículo

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Otras publicaciones en: UCJC Business & Society Review

Resumen

La innovación es esencial para las organizaciones, pero también es un proceso complejo y arriesgado. Se ha argumentado que las capacidades de marketing y tecnológicas son necesarias para lograr la innovación; sin embargo, todavía hace falta una mayor comprensión sobre cómo desarrollar estas capacidades. En este trabajo exploramos las asociaciones entre las colaboraciones intensas desarrolladas por la empresa con distintos tipos de socios externos y el desarrollo de capacidades de marketing y tecnológicas. Realizamos un estudio comparativo de una muestra de 467 empresas españolas pertenecientes a industrias con diferentes intensidades tecnológicas. Este estudio proporciona una importante contribución a la literatura sobre innovación y, además, incluye implicaciones prácticas para los directivos que fomenten la colaboración con distintos tipos de agentes externos para el desarrollo de las capacidades tecnológicas y de comercialización

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Información de financiación

The authors thank the Spanish Ministry of Economics and Competitiveness (Ref. ECO2011-29863 and ECO2015-69704-R) for financial support for this research.

Financiadores

  • MINECO Spain
    • ECO2011-29863
    • ECO2015-69704-R

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