Nature in mallsEffects of a natural environment on the cognitive image, emotional response, and behaviors of visitors

  1. Leonardo Ortegón-Cortázar 12
  2. Marcelo Royo-Vela 1
  1. 1 Universitat de València
    info

    Universitat de València

    Valencia, España

    ROR https://ror.org/043nxc105

  2. 2 Politécnico Grancolombiano
    info

    Politécnico Grancolombiano

    Bogotá, Colombia

    ROR https://ror.org/00n7m6g17

Zeitschrift:
European Research on Management and Business Economics

ISSN: 2444-8834

Datum der Publikation: 2019

Ausgabe: 25

Nummer: 1

Seiten: 38-47

Art: Artikel

DOI: 10.1016/J.IEDEEN.2018.08.001 DIALNET GOOGLE SCHOLAR

Andere Publikationen in: European Research on Management and Business Economics

Ziele für nachhaltige Entwicklung

Zusammenfassung

This study aims to assess the role of a natural environment and its effects on the following components of attitudes: cognitive image, affective response, and behavioral intentions. Using a survey conducted among 292 mall visitors, this study also examines how the perception of the atmosphere in a mall can indirectly affect behavioral intentions. The findings confirm that the components of cognitive image, namely, appealingly design features, may positively influence affective responses at malls. Affective response also positively impacts the behavioral intention of a mall visitor. Affective response features were found to be more powerful than the cognitive image and natural atmosphere attributes to affect the behavioral intentions of visitors through a multiple measurement analysis. In addition, different theoretical and practical implications are discussed.

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