La tarjeta turística como herramienta de co-creación de valor y promoción del destinoel caso de la Valencia tourist card

  1. Stojanovic, Igor
  2. Andreu Simó, Luisa 1
  1. 1 Universitat de València
    info

    Universitat de València

    Valencia, España

    ROR https://ror.org/043nxc105

Journal:
Papers de Turisme

ISSN: 0214-8021

Year of publication: 2015

Issue Title: REDINTUR

Issue: 57

Pages: 1-27

Type: Article

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More publications in: Papers de Turisme

Abstract

This study has been focused on investigating the Valencia Tourist Card as a tool for concept of co-creation of value, experience and the tourist destination image. The starting point of research has attempted to prove, through a pilot study, the strong and weak points of the offer of the Valencia Tourist Card and its contribution to final formation of the destination image. Finally, we presented a strategy to improve the offer of the tourist card in the field of communication, promotion and sales.

Data source: Dialnet