Antecedentes y consecuencias del valor utilitarista percibido en las web 2.0 de alojamientos turísticos

  1. Ruiz Mafé, Carla
  2. García de los Ríos, José Tronch
Revista:
3 c TIC: cuadernos de desarrollo aplicados a las TIC

ISSN: 2254-6529

Año de publicación: 2013

Título del ejemplar: 3C TIC - Edición nº 7

Volumen: 2

Número: 5

Tipo: Artículo

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Otras publicaciones en: 3 c TIC: cuadernos de desarrollo aplicados a las TIC

Resumen

Para las empresas del sector turismo que operan en los nuevos entornos virtuales 2.0, conocer los factores que contribuyen al incremento del valor percibido de sus sitios web es un elemento clave para incrementar su competitividad. El objetivo del presente trabajo es identificar los antecedentes del valor percibido de los sitios Web 2.0 que ofertan alojamiento turístico y sus consecuencias en las intenciones de comportamiento del consumidor. Asimismo, se ofrecen un conjunto de implicaciones relevantes para los gestores de las empresas turísticas.

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