Capacidades organizativas e innovación. ¿Qué ocurre en la industria española del juguete?

  1. Fernández Mesa, Anabel
  2. García-Granero Colomer, Ana Victoria
  3. Alegre Vidal, Joaquín
Revista:
Economía industrial

ISSN: 0422-2784

Año de publicación: 2014

Título del ejemplar: Conceptos aactuales en dirección estratégica

Número: 391

Páginas: 49-58

Tipo: Artículo

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Otras publicaciones en: Economía industrial

Resumen

Following the approach of absorptive capacity as a process, this paper identifies the technological and marketing capabilities as two critical competencies that influence absorptive capacity. Through a survey conducted in the toy manufacturing industry in Spain to 46% of the target population, we show how these two internal capabilities of the company will help the creation of absorptive capacity, which will enable greater innovation performance. The findings allow explaining some of the differences in the use of external knowledge of competing companies in the same sector.

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