Business communication across three European cultures: A contrastive analysis of British, Spanish and Polish email writing

  1. Giménez Moreno, Rosa
  2. Skorczynska Sznajder, Hanna
Revue:
Ibérica: Revista de la Asociación Europea de Lenguas para Fines Específicos ( AELFE )

ISSN: 1139-7241

Année de publication: 2013

Titre de la publication: Comunicación intercultural e internacional en el mundo de los negocios

Número: 26

Pages: 77-98

Type: Article

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D'autres publications dans: Ibérica: Revista de la Asociación Europea de Lenguas para Fines Específicos ( AELFE )

Résumé

Actualmente el correo electrónico es el modo más internacional de comunicación escrita en el mundo de los negocios. Como el presente artículo revisa, se han llevado a cabo diversos análisis de correspondencia electrónica escrita en diferentes culturas revelando interesantes similitudes y diferencias en sus rasgos discursivos y estrategias retóricas. Sin embargo, un examen comparativo de correos electrónicos procedentes de tres culturas europeas tan representativas como la británica (Europa del norte), la española (Europa del sur) y la polaca (Europa del este) no se ha realizado hasta el momento. Con este propósito, se ha analizado un corpus de más de 100 correos electrónicos de respuesta a solicitudes de información escritos en inglés por empresas establecidas en estas tres culturas. Los objetivos son detectar los principales parámetros de variación intercultural en este género, analizar su estructura actual y observar la fluctuación del registro profesional dependiendo de cada cultura. Los resultados reflejan que la estructura de este género empresarial es más compleja de lo que a menudo muestran las plantillas y estudios existentes. La investigación también demuestra que, si bien hay una tendencia a estandarizar la correspondencia electrónica en inglés dentro el ámbito europeo, existen ciertos parámetros de variación que pueden ayudar tanto a estudiantes como a usuarios a adecuar sus mensajes dependiendo de la cultura del destinatario.

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