La responsabilidad social como creadora de valor de marcael efecto moderador de la atribución de objetivos

  1. Aldás Manzano, Joaquín
  2. Andreu Simó, Luisa
  3. Currás Pérez, Rafael
Revista:
Revista europea de dirección y economía de la empresa

ISSN: 1019-6838

Año de publicación: 2013

Volumen: 22

Número: 1

Páginas: 21-28

Tipo: Artículo

DOI: 10.1016/J.REDEE.2011.09.001 DIALNET GOOGLE SCHOLAR

Otras publicaciones en: Revista europea de dirección y economía de la empresa

Referencias bibliográficas

  • Anderson, J. C, y Gerbing, D. W. (1988). Structural equation modelling in practice: A review and recommended two-step approach. Psychological Bulletin, 103, 411-423.
  • Bagozzi, R. P., y Yi, Y. (1988). Onthe evaluation of structural equations models. Journal of the Academy of Marketing Science, 16 (1), 74-94.
  • Beckmann, S. C. (2007). Consumers and corporate social responsibility: Matching the unmatchable? Australasian Marketing Journal, 15 (1), 27-36.
  • Berry, L. L. (2000). Cultivating service brand equity. Journal of the Academy of Marketing Science, 28, 128-137.
  • Bhattacharya, C. B., y Sen, S. (2004). Doing better at doing good: When, why, and how consumers respond to corporate social initiatives. California Management Review, 47 (1), 9-24.
  • Becker-Olsen, K. L., Cudmore, B. A., y Hill, R. P. (2006). The impact of perceived corporate social responsibility on consumer behaviour. Journal of Business Research, 59 (1), 46-53. (Pubitemid 41683613)
  • Bigné, E., y Currás-Perez, R. (2008). ¿Influye la imagen de responsabilidad social en la intención de compra? El papel de la identificación del consumidor con la empresa. Universia Business Review, (19), 10-23.
  • Brammer, S., y Millington, A. (2005). Corporate reputation and philanthropy: An empirical analysis. Journal of Business Ethics, 61, 29-44. (Pubitemid 41424941)
  • Bronn, P. S., y Vrioni, A. B. (2001). Corporate social responsibility and cause-related marketing: An overview. International Journal of Advertising, 20, 207-222.
  • Brown, T., y Dacin, P. (1997). The company and the product: Corporate associations and consumer product responses. Journal of Marketing, 61, 68-84.
  • Campbell, M., y Kirmani, A. (2000). Consumers' use of persuasion knowledge: The effects of accessibility and cognitive capacity on perceptions of an influence agent. Journal of Consumer Research, 17 (1), 69-83.
  • Chou, C, Bentler, P. M., y Satorra, A. (1991). Scaled test statistics and robust standard errors for non-normal data in covariance structure analysis. British Journal of Mathematical and Statistical Psychology, 44, 347-357.
  • Churchill, G. A. (1979). A paradigm for developing better measures of marketing constructs. Journal of Marketing Research, 16 (1), 64-73.
  • Dean, D. (2003). Consumer perceptions of corporate donations: effects of company reputation for social responsibility and type of donation. Journal of Advertising, 32 (4), 91-102. (Pubitemid 38651620)
  • Drumwright, M. E. (1994). Company advertising with a social dimension: the role of noneconomic criteria. Journal of Marketing, 60 (4), 71-87.
  • Du, S., Bhattacharya, C, y Sen, S. (2007). Reaping relational rewards from corporate social responsibility: The role of competitive positioning. International Journal of Research in Marketing, 24 (3), 224-241.
  • Ellen, P., Mohr, L, y Webb, D. (2000). Charitable programs and the retailer: Do they mix? Journal of Retailing, 76 (3), 393-406.
  • Ellen, P., Webb, D., y Mohr, L. (2006). Building corporate associations: consumer attributions for corporate socially responsible programs. Journal of the Academy of Marketing Science, 34 (2), 147-157. (Pubitemid 43319806)
  • Feldman, J., y Lynch, J. (1988). Self-generated validity and other effects of measurement on belief, attitude, intention, and behaviour. Journal of Applied Psychology, 73 (3), 421-435.
  • Forehand, M., y Grier, S. (2003). When is honesty the best policy? The effect of stated company intent on consumer skepticism. Journal of Consumer Psychology, 13 (3), 349-356. (Pubitemid 37189705)
  • Fornell, C, y Larcker, D. F. (1981). Evaluating structural equation models with unob-servable variables and measurement error. Journal of Marketing Research, 18, 39-50.
  • Ginsberg, J. M., y Bloom, P. N. (2004). Choosing the right green marketing strategy. Sloan Management Review, 46 (1), 79-84.
  • Handelman, J., y Arnold, S. (1999). The role of marketing actions with a social dimension: Appeals to the institutional environment Journal of Marketing, 63 (3), 33-48.
  • Hatcher, L. (1994). A Step-by-Step approach to using the SAS system for factor analysis and structural equation modelling. Cary, NC: SAS Institute Inc.
  • Hoeffler, S., y Keller, K. (2002). Building brand equity through corporate societal marketing. Journal of Public Policy & Marketing, 21 (1), 78-89.
  • Hu, L. T., Bentler, P. M., y Kano, Y. (1992). Can test statistics in covariance structure analysis be trusted? Psychologycal Bulletin, 112, 351-362.
  • Jaccard, J., y Wan, C. K. (1995). Measurement error in the analysis of interaction effects between continuous predictors using multiple regression: Multiple indicator and structural equation approaches. Psychological Bulletin, 117, 348-357.
  • Jones, E. E., y Davis, K. E. (1965). From acts to dispositions: The attribution process in person perception. In L. Berkowitz (Ed.), Advances in Experimental Social Psychology (pp. 219-266). New York: Academic Press, Inc.
  • Johnson, H. J. (2003). Does it pay to be good? Social responsibility and financial performance. Business Horizons, 6, 34-40.
  • Jöreskog, K. G., y Yang, F. (1996). Non-linear structural equation models: The Kenny-Judd model with interaction effects. In G. A. Marcoulides, y R. E. Schumacker (Eds.), Advanced structural equation modeling (pp. 57-87). Mahwah, NJ: Lawrence Erlbaum.
  • Jöreskog, K. G., y Yang, F. (1997). Estimation of interaction models using the augmented moment matrix: Comparison of asymptotic standard errors. In W. Bandilla, y F. Faulbaum (Eds.), Sof Stat '97 (advances in statistical software 6) (pp. 467-478). Stuttgart: Lucius & Lucius.
  • Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57, 1-22.
  • Kelley, H. H.(1973). The processes of causal attribution. American Psychologist, 28 (2), 107-128.
  • Kelley, H. H. (1967). Attribution theory in social psychology. In D. Levine (Ed.), Nebraska symposium on motivation. Lincoln: University of Nebraska Press.
  • Kitchin, T. (2003). Corporate responsibility: A brand extension. Journal of Brand Management, 10(4/5), 312-326.
  • Klein, J., y Dawar, N. (2004). Corporate social responsibility and consumers' attributions and brand evaluations in a product-harm crisis. International Journal of Research in Marketing, 21, 203-217. (Pubitemid 40350411)
  • Klein, A., y Moosbrugger, H. (2000). Maximum likelihood estimation of latent interaction effects with the LMS method. Psychometrika, 65 (4), 457-474. (Pubitemid 33222960)
  • Lewis, S. (2003). Reputation and corporate responsibility. Journal of Communication Management, 7 (4), 356-364.
  • Luo, X., y Bhattacharya, C. B. (2006). Corporate social responsibility, customer satisfaction, and market value. Journal of Marketing, 70 (4), 1-18. (Pubitemid 44714007)
  • Lynch, J., Marmorstein, H., y Weigold, M. (1988). Choices from sets including remembered brands: Use of recalled attributes and prior overall evaluations. Journal of Consumer Research, 15, 169-184.
  • Madrigal, R., y Boush, D. M. (2008). Social responsibility as a unique dimension of brand personality and consumers' willingness to reward. Psychology & Marketing, 25 (6), 538-564.
  • Middlemiss, N. (2003). Authentic not cosmetic: CSR as brand enhancement. Journal of Brand Management, 10(4/5), 353-361.
  • Miles, M., y Covin, J. G. (2000). Environmental marketing: A source of reputational competitive and financial advantage. Journal of Business Ethics, 23, 299-311.
  • Mohr, L., y Webb, D. (2005). The effects of corporate social responsibility and price on consumer responses. The Journal of Consumer Affairs, 39 (1), 121-147. (Pubitemid 40777999)
  • Osterhus, T. (1997). Pro-social consumer influence strategies: When and how do they work? Journal of Marketing, 61 (4), 16-29.
  • Polonsky, M. J., y Jevons, C. (2006). Understanding issue complexity when building a socially responsible brand. European Business Review, 18 (5), 340-349. (Pubitemid 44259715)
  • Rifon, N., Choi, S., Trimble, C, y Li, H. (2004). Congruence effects in sponsorship: The mediating role of sponsor credibility and consumer attributions of sponsor motive. Journal of Advertising, 33 (1), 29-42. (Pubitemid 38544856)
  • Satorra, A., y Bentler, P. M. (1988). Scaling corrections for chi square statistics in covariance structure analysis. In American statistical associations proceedings of the business and economic sections. Alexandria, VA: American Statistical Association., p. 308-13.
  • Schermelleh-Engel, K., Klein, A., y Moosbrugger, H. (1998). Estimating nonlinear effects using a latent moderated structural equations approach. In G. A. Marcoulides, y R. E. Schumacker (Eds.), Interaction and nonlinear effects in structural equation modeling (pp. 203-238). Mahwah, NJ: Lawrence Erlbaum.
  • Sen, S., y Bhattacharya, C. (2001). Does doing good always lead to doing better? Consumer reactions to corporate social responsibility. Journal of Marketing Research, 38 (2), 225-243.
  • Singh, J., García de los Salmones, M., y Rodríguez del Bosque, I. (2008). Understanding corporate social responsibility and product perceptions in consumer markets: A cross-cultural evaluation. Journal of Business Ethics, 83 (3), 597-611.
  • Swaen, V., y Vanhamme, J. (2005). The use of corporate social responsibility arguments in communication campaigns: Does source credibility matter? Advances in Consumer Research, 32, 590-591.
  • Webb, J. D., y Mohr, L. A. (1998). A typology of consumers' responses to cause related marketing: From skeptics to socially concerned. Journal of Public Policy and Marketing, 17 (2), 226-239.
  • Werther, W. B., y Chandler, D. (2005). Strategic corporate social responsibility as global brand insurance. Business Horizons, 48, 317-324. (Pubitemid 40792447)
  • Zeithanml, V. A., Bitner, M. J., y Gremler, D. D. (2006). Services marketing. Integrating customer focus across the firm (4th ed.). New York: McGraw-Hill.