Proactividad medioambiental en la empresa: clasificación empírica y determinación de aspectos clave

Abstract

Environmental proactiveness is a fundamental component of any company´s corporate social responsibility that produces both tangible and intangible benefits. This paper presents an evaluation and categorization model from an environmental point of view. An empirical analysis made with quantitative techniques to 96 Spanish industrial companies located in the Valencia Community, allowed us to distribute the sample in three distinctive groups. The factors leading to that distribution and characterizing the degree of environmental proactiveness were also identified. The results make possible to steer a company´s internal activities by highlighting the causes and effects that environmental proactiveness has on its competitiveness, and serve as a guide to shape up public policies aimed at increasing and improving the environmental involvement of business networks.