Innovaciones estratégicas y organizativas como fundamento de la competitividadla empresa Montalt y sus relaciones con Ford-España

  1. Peris Ortiz, Marta
  2. Fernández Guerrero, Rafael
  3. Peris Bonet, Fernando Juan
Zeitschrift:
Universia Business Review

ISSN: 1698-5117

Datum der Publikation: 2010

Nummer: 28

Seiten: 116-135

Art: Artikel

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Andere Publikationen in: Universia Business Review

Zusammenfassung

This article examines the company Montalt, a Ford-España car dealer. It questions what different resources and idiosyncratic relations allowed Montalt to obtain competitive advantage in the subsector of the brand, in spite of the product, technology, publicity and prices being fixed by Ford. In this research, we found that entrepreneurial behavior at Montalt and its capacity to promote idiosyncratic blends of human resources are the key factors underlying its capacity and competitive differentiation.

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