Estructuras organizativas, estrategias competitivas y ventajas estratégicas de las PYMESmercados globalizados

  1. Camisón Zornoza, César
  2. Boronat Navarro, Montserrat
  3. Villar López, Ana
Aldizkaria:
Economía industrial

ISSN: 0422-2784

Argitalpen urtea: 2010

Zenbakien izenburua: La competitividad de las PYMES en la era de la globalización

Zenbakia: 375

Orrialdeak: 89-100

Mota: Artikulua

DIALNET GOOGLE SCHOLAR lock_openSarbide irekia editor

Beste argitalpen batzuk: Economía industrial

Laburpena

El objetivo de este trabajo es sintetizar las principales estructuras organizativas y estrategias competitivas adoptadas por las pequeñas y medianas empresas (pymes) con la finalidad de identificar las posibles ventajas estratégicas asociadas a las mismas y que pueden ser la clave del éxito competitivo en el actual entorno globalizado. Las estructuras organizativas propias de las pymes (pyme independiente, modelo ensanchado y/o distritos industriales) y las estrategias competitivas, sobre todo, aquéllas orientadas a la diferenciación, son fuente de algunas ventajas estratégicas que se analizan en profundidad en este trabajo, como son la flexibilidad (estructural y productiva), la capacidad innovadora, y para el desarrollo de capacidades basadas en el conocimiento, el desarrollo de un estilo de liderazgo emprendedor y/o el uso de prácticas organizativas de gestión de la calidad total.

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