¿Qué capacidades tienen mayor impacto sobre los resultados empresariales?un análisis comparativo en empresas de servicios
- Pindado García, Julio (coord.)
- Payne, Gregory (coord.)
Verlag: Escuela Superior de Gestión Comercial y Marketing, ESIC
ISBN: 978-84-7356-556-1
Datum der Publikation: 2008
Titel des Bandes: Ponencias
Ausgabe: 1
Seiten: 11
Kongress: Asociación Europea de Dirección y Economía de Empresa. Congreso Nacional (22. 2008. Salamanca)
Art: Konferenz-Beitrag
Zusammenfassung
In the last two decades, an impressive amount of academic work has shown the relevance of capabilities as an important source of competitive advantage. Capability-based competition is the consequence of two managerial choices: First, what capabilities the organization is going to develop. And second, how many resources devote to the development of each one. Then an important question emerges in order to make an optimum resource deployment. All capabilities offer the same return for the resources invested? Or in other words, how do they matter? The present paper is an attempt to address this question. Using a sample of service firms, we attempt to empirically study the importance of capabilities. We propose four key capabilities for rendering services, namely: marketing capability; service production capability; managerial capability; and organization capability. Our empirical results suggest that the returns of these four capabilities are significantly different. The understanding of such differences can improve firm decisions about how many resources devote to the development of each capability. We discuss the key contributions of our paper, their limitations and the implications for future research on capability-based competition.