Publications in collaboration with researchers from University of Vaasa (4)

2014

  1. Consumer culture: Literature review

    Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 133-153

  2. Consumer culture: Literature review

    Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 133-153

  3. Internationalisation for Survival: The Case of New Ventures

    Management International Review, Vol. 54, Núm. 5, pp. 653-673

2013

  1. Consumer culture: Literature review

    Consumption Culture in Europe: Insight into the Beverage Industry (IGI Global), pp. 72-99