JOSE ENRIQUE
BIGNE ALCAÑIZ
CATEDRÁTICO/A DE UNIVERSIDAD
DANIELA
BUZOVA -
AYUDANTE DOCTOR/A
Publications dans lesquelles il/elle collabore avec DANIELA BUZOVA - (2)
2019
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Facebook brand community bonding: The direct and moderating effect of value creation behaviour
Electronic Commerce Research and Applications, Vol. 35
2017
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M-WOM in a brand's facebook fan page
Online Information Review, Vol. 41, Núm. 7, pp. 936-953