Publications (38) SONIA CRUZ ROS publications

2024

  1. Individuals' materialism and brand rituals and traditions as drivers of luxury brand love on social media

    Journal of Consumer Behaviour, Vol. 23, Núm. 4, pp. 1820-1831

2021

  1. Absorptive capacity and its impact on innovation and performance: findings from SEM and fsQCA

    Review of Managerial Science, Vol. 15, Núm. 2, pp. 235-249

  2. Why and how to use enterprise social media platforms: The employee's perspective

    Journal of Business Research, Vol. 137, pp. 517-526

2020

  1. Work-life management for workforce maintenance: A qualitative comparative study

    Journal of Business Research, Vol. 121, pp. 329-337

2019

  1. Crowdfunding success: the role of co-creation, feedback, and corporate social responsibility

    International Journal of Entrepreneurial Behaviour and Research, Vol. 26, Núm. 3, pp. 449-466

2017

  1. Dirección estratégica de empresas turísticas

    Síntesis

  2. Entrepreneurial competencies and motivations to enhance marketing innovation in Europe

    Psychology and Marketing, Vol. 34, Núm. 11, pp. 1031-1038

  3. How Social Entrepreneurs can Influence their Employees' Commitment

    Journal of Promotion Management, Vol. 23, Núm. 3, pp. 437-448

  4. Theoretical Background is a Good Practice

    Journal of Promotion Management

2016

  1. Measuring social entrepreneurship and social value with leakage. Definition, analysis and policies for the hospitality industry

    International Entrepreneurship and Management Journal, Vol. 12, Núm. 3, pp. 911-934

  2. When does family involvement produce superior performance in SME family business?

    Journal of Business Research, Vol. 69, Núm. 4, pp. 1452-1457

2015

  1. Does family involvement increase the value of managerial capabilities?: empirical evidences from Spanish SME family-owned business

    Universidad de Valencia = Universitat de València

  2. Service firm capabilities and performance: Contingent analysis of customer contact

    Journal of Business Research, Vol. 68, Núm. 7, pp. 1612-1621

2014

  1. Innovación y desempeño en las empresas de servicios: la interrelación entre las capacidades de marketing dinámicas y operativas

    Economía industrial, Núm. 391, pp. 95-104

  2. Two views for understanding how TQM fosters learning and value innovation: Absorptive capabilities and action-based management

    Action-Based Quality Management: Strategy and Tools for Continuous Improvement (Springer International Publishing), pp. 13-25

2012

  1. Do family SME managers value marketing capabilities' contribution to firm performance?

    Marketing Intelligence & Planning, Vol. 30, Núm. 2, pp. 116-142

  2. Organizational technology as a mediating variable in centralization-formalization fit

    Management Decision, Vol. 50, Núm. 9, pp. 1527-1548

2011

  1. Gestión de la calidad: conceptos, enfoques, modelos y sistemas

    Pearson Prentice Hall

2010

  1. Las capacidades del marketing y su impacto en empresas familiares

    XXII Congreso Nacional de Marketing: Oviedo, del 22 al 24 septiembre de 2010 (ESIC Editorial), pp. 86

  2. Marketing capabilities, stakeholders' satisfaction, and performance

    Service Business, Vol. 4, Núm. 3-4, pp. 209-223