Publications in collaboration with researchers from University of Glasgow (5)

2020

  1. Brands as relationship builders in the virtual world: A bibliometric analysis

    Electronic Commerce Research and Applications, Vol. 39

2018

  1. The role of emotions and conflicting online reviews on consumers’ purchase intentions

    Journal of Business Research, Vol. 89, pp. 336-344

2017

  1. The Dual Nature of Spreading Negative eWOM for Branded Offers: Emotional Reaction or Social Response? – A Structured Abstract

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 471-476

  2. WHAT DRIVES PERCEIVED VALUE OF COLLABORATIVE LEARNING? AN FSQCA APPROACH

    INTED2017: 11TH INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE

2016

  1. The Effect of Negative Electronic Word of Mouth on Switching Intentions: A Social Interaction Utility Approach

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 699-705