Publications in collaboration with researchers from Universidad Europea de Valencia (9)

2017

  1. Branded entertainment: Past, present, and future

    Advertising and Branding: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 1049-1069

2015

  1. Branded entertainment: Past, present, and future

    Engaging Consumers through Branded Entertainment and Convergent Media (IGI Global), pp. 1-21

  2. Engaging consumers through branded entertainment and convergent media

    IGI Global, pp. 1-353

  3. Message-driven factors influencing opening and forwarding of mobile advertising messages

    International Journal of Mobile Communications, Vol. 13, Núm. 4, pp. 339-357

  4. Preface

    Engaging Consumers through Branded Entertainment and Convergent Media

  5. User-generated-content: Concept, typology, and marketing outcomes

    Engaging Consumers through Branded Entertainment and Convergent Media (IGI Global), pp. 221-241

2014

  1. Acceptance of branded video games (Advergames): A cross-cultural study Spain-USA

    Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 851-871

  2. Acceptance of branded video games (advergames): A cross-cultural study Spain-USA

    Handbook of Research on the Impact of Culture and Society on the Entertainment Industry (IGI Global), pp. 482-502

  3. Key drivers of consumer loyalty to Facebook fan pages

    Online Information Review, Vol. 38, Núm. 3, pp. 362-380