Publikationen in Zusammenarbeit mit Forschern von Universidad Europea de Madrid (2)

2013

  1. Key factors of teenagers' mobile advertising acceptance

    Industrial Management and Data Systems, Vol. 113, Núm. 5, pp. 732-749

2012

  1. Web 2.0 goes mobile: Motivations and barriers of mobile social networks use in Spain

    Cases on Web 2.0 in Developing Countries: Studies on Implementation, Application, and Use (IGI Global), pp. 109-146