Publications by the researcher in collaboration with Natalia Rubio Benito (9)

2026

  1. Evoking Envy and Negative Engagement: A Neurophysiological Analysis of Virtual Influencers in Tourism Marketing

    Smart Innovation, Systems and Technologies

2025

  1. Follower engagement with eco-friendly restaurants in Instagram

    e-cienciaDatos

  2. Unveiling women'S brand happiness with female micro-influencers: the impact of congruence and engagement

    Happiness management and social marketing in the age of artificial intelligence: an itinerary toward social well-being and ditigal innovation (Tirant Humanidades), pp. 437-452

  3. We match! Building online brand engagement behaviours through emotional and rational processes

    Journal of Retailing and Consumer Services, Vol. 82

2023

  1. Emojis and Users’ Brand Engagement in Instagram. The Case of Eco-Friendly Restaurants

    Journal of Tourism and Services, Vol. 14, Núm. 27, pp. 64-88

  2. Females’ customer engagement with eco-friendly restaurants in Instagram: the role of past visits

    International Journal of Contemporary Hospitality Management, Vol. 35, Núm. 6, pp. 2267-2288

  3. The influence of culture on sentiments expressed in online reviews of eco-friendly hotels: The case study of Amsterdam

    Philosophy of Artificial Intelligence and Its Place in Society (IGI Global), pp. 115-141

2022

  1. Analysis of the perceived image of green hotels using big data

    Narrativas emergentes para la comunicación digital (Dykinson), pp. 867-891

2021

  1. Engaging consumers through firmgenerated content on Instagram

    Spanish journal of marketing-ESIC, Vol. 25, Núm. 3, pp. 355-373