Publications by the researcher in collaboration with José Martí Parreño (25)

2020

  1. The effects of ewom in social media on tourism services

    Proceedings of the International Conference on Tourism Research

2017

  1. Branded entertainment: Past, present, and future

    Advertising and Branding: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 1049-1069

2016

  1. THE USE OF GAMIFICATION IN MASTER DEGREE PROGRAMS. EFFECTS ON STUDENTS' SATISFACTION AND POSITIVE WORD OF MOUTH

    EDULEARN16: 8TH INTERNATIONAL CONFERENCE ON EDUCATION AND NEW LEARNING TECHNOLOGIES

2015

  1. Branded entertainment: Past, present, and future

    Engaging Consumers through Branded Entertainment and Convergent Media (IGI Global), pp. 1-21

  2. Engaging consumers through branded entertainment and convergent media

    IGI Global, pp. 1-353

  3. Investigación en branded entertainment: loa contribución de las universidades españolas

    Enfoques empresariales de la gestión científica: transferencia de conocimiento a la empresa

  4. Message-driven factors influencing opening and forwarding of mobile advertising messages

    International Journal of Mobile Communications, Vol. 13, Núm. 4, pp. 339-357

  5. Preface

    Engaging Consumers through Branded Entertainment and Convergent Media

  6. User-generated-content: Concept, typology, and marketing outcomes

    Engaging Consumers through Branded Entertainment and Convergent Media (IGI Global), pp. 221-241

2014

  1. Acceptance of branded video games (Advergames): A cross-cultural study Spain-USA

    Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 851-871

  2. Acceptance of branded video games (advergames): A cross-cultural study Spain-USA

    Handbook of Research on the Impact of Culture and Society on the Entertainment Industry (IGI Global), pp. 482-502

  3. Comunicación viral y YouTube: el caso de Coca-cola Zero

    Tecnologías de la persuasión: uso de las TIC en publicidad y relaciones públicas (Barcelona : UOC, 2014), pp. 149-162

  4. Key drivers of consumer loyalty to Facebook fan pages

    Online Information Review, Vol. 38, Núm. 3, pp. 4-5

  5. Key drivers of consumer loyalty to Facebook fan pages

    Online Information Review, Vol. 38, Núm. 3, pp. 362-380

2013

  1. Key factors of teenagers' mobile advertising acceptance

    Industrial Management and Data Systems, Vol. 113, Núm. 5, pp. 732-749

  2. Marketing turístico y advergames: el caso de Valencia Quiz

    Las nuevas tendencias y tecnologías en la comercialización de productos turísticos

  3. Principales formatos de la comunicación móvil en turismo

    Las nuevas tendencias y tecnologías en la comercialización de productos turísticos

  4. THE EFFECT OF STUDENTS' ATTITUDE ON ACCEPTANCE OF AND SATISFACTION WITH A SKYPE-BASED E-LEARNING SYSTEM

    7TH INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE (INTED2013)

  5. THE ROLE OF HEDONIC PERCEIVED VALUE IN A SKYPE-BASED E-LEARNING SYSTEM

    EDULEARN13: 5TH INTERNATIONAL CONFERENCE ON EDUCATION AND NEW LEARNING TECHNOLOGIES

  6. THE ROLE OF PERCEIVED PERFORMANCE AND DISCONFIRMATION FOR INCREASING SKYPE-BASED E-LEARNING SYSTEM LOYALTY

    7TH INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE (INTED2013)