Publications (53) MARIA WALESSKA SCHLESINGER publications

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2025

  1. Bicorp: Pinturas rupestres en el macizo valenciano

    La despoblación en la Comunitat Valenciana. Caracterización: Valencia y Alicante (Universidad de Valencia = Universitat de València), pp. 246-249

  2. The power of love: how consumer-brand bonds influence WOM and switching intention.

    Telos: Revista de Estudios Interdisciplinarios en Ciencias Sociales, Vol. 27, Núm. 2, pp. 449-473

2024

  1. Community factors affecting residents’ support for tourism

    Journal of Sustainable Tourism, Vol. 32, Núm. 8, pp. 1492-1510

  2. Does age affect love? Exploring the antecedents and outcomes of brand love and the influence of generational cohorts on streaming services

    Journal of Marketing Analytics

2023

  1. Frugality, brand attitude and purchasing behavior in green restaurants in emerging Latin American markets

    Revista de ciencias sociales, Vol. 29, Núm. 4, pp. 31-49

  2. The influence of university brand image, satisfaction, and university identification on alumni WOM intentions

    Journal of Marketing for Higher Education, Vol. 33, Núm. 1, pp. 1-19

2022

  1. Exploring Attendees’ Experience at a Reggae Festival: A Case Study of Rototom Sunsplash

    International Journal of Arts Management, Vol. 24, Núm. 2, pp. 13-26

2021

  1. When love matters. Experience and brand love as antecedents of loyalty and willingness to pay a premium price in streaming services

    Spanish journal of marketing-ESIC, Vol. 25, Núm. 3, pp. 374-391

2020

  1. Exploring the links between destination attributes, quality of service experience and loyalty in emerging Mediterranean destinations

    Tourism Management Perspectives, Vol. 35

  2. Una aproximación a cómo actúa el riesgo percibido en la toma de decisiones del turista.

    Turismo eres tú: el valor de las personas

  3. ¿Cómo marca el patrocinio de un evento deportivo de alta implicación a la marca patrocinadora? Aplicación al caso de instituciones públicas

    Management Letters / Cuadernos de Gestión, Vol. 20, Núm. 2, pp. 123-148

2019

  1. Experience management as an innovative approach in emerging Mediterranean destinations

    Journal of Business Research, Vol. 101, pp. 536-547

  2. The sustainability of cruise tourism onshore: The impact of crowding on visitors' satisfaction

    Sustainability (Switzerland), Vol. 11, Núm. 6

2018

  1. Effects of customer knowledge management and customer orientation on innovation capacity and marketing results in SMEs: The mediating role of innovation orientation

    International Journal of Innovation Management, Vol. 22, Núm. 7

  2. Turisme esportiu i "running": reptes en la gestió de la destinació acollidora

    Territori valencià, territori runner (Universidad de Valencia = Universitat de València), pp. 122-125

2017

  1. Analysis of the impact of length of stay on the quality of service experience, satisfaction and loyalty

    International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing, Vol. 14, Núm. 2, pp. 253-268

  2. La experiencia del agroturismo en la Comunitat Valenciana: una propuesta con un objetivo sostenible

    Gobernanza y participación en la gestión sostenible de destinos turísticos

  3. Sticking with your university: the importance of satisfaction, trust, image, and shared values

    Studies in Higher Education, Vol. 42, Núm. 12, pp. 2178-2194

2016

  1. An Approach to Measuring Perceived Quality of Life in the City Through a Formative Multidimensional Perspective

    ENTREPRENEURIAL AND INNOVATIVE PRACTICES IN PUBLIC INSTITUTIONS: A QUALITY OF LIFE APPROACH (SPRINGER INTERNATIONAL PUBLISHING AG), pp. 59-79

  2. Customer's role in knowledge management and in the innovation process: Effects on innovation capacity and marketing results

    Knowledge Management Research and Practice, Vol. 14, Núm. 2, pp. 195-203